A century in the making, Twitchell Technical Products is making a
powerful return to its roots: interior window shade fabrics. Known for
pioneering performance textiles for over 100 years, the brand is once
again stepping inside—bringing fresh designs and advanced fabric
technology to today’s homes and commercial spaces.
Full press release (extracted from the linked
PDF):
Twitchell Technical Products Celebrates 100 Years with Bold
Comeback into Interior Window Shade Fabrics
Dothan, Alabama — November 18, 2025 — A century in the making,
Twitchell Technical Products is making a powerful return to its roots:
interior window shade fabrics. Known for pioneering performance textiles
for over 100 years, the brand is once again stepping inside—bringing
fresh designs and advanced fabric technology to today’s homes and
commercial spaces.
After decades of driving innovation in exterior shades and outdoor
applications, Twitchell Technical Products is reimagining interior
shades for a new generation. The relaunched line fuses modern aesthetics
with the technical performance the company is known for: fabrics that
look stunning, perform flawlessly, and last for years.
“Coming back to interiors is a full-circle moment for us,” said Abhi
Agrawal, CEO. “We’ve spent a century perfecting our TEXTILENE® brand
fabrics that stand up to the toughest environments. Now we’re channeling
that expertise into our line of Shadeview™ fabrics that not only elevate
interiors but also bring smarter performance to everyday living.”
The new interior shade collection delivers:
- PureView: A revolutionary new product that provides
equal solar protection while maintaining a clearer view. - TriPower Motors: The world’s first dual-use motor –
rechargeable battery or hardwired. - EarthTex™: Responsibly produced fabrics that meet
evolving environmental standards.
With 100 years behind it and an eye on the future, Twitchell
Technical Products is proving that reinventing is the ultimate
tradition.
About Twitchell Technical Products: Founded in 1922, Twitchell
Technical Products has built a reputation as a pioneer in textile
innovation, delivering high-quality solutions across multiple
industries, including marine, outdoor, and performance fabrics.
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