Twitchell Announces New VP of Sales for the Solar Protection Division

Gene Demestre is planning on shaking up sales at Twitchell

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Twitchell announced on April 1st, 2019 that Gene Demestre has joined the Twitchell Family as the VP of Sales for the Solar Protection Division. Gene brings a plethora of knowledge and experience in the industry with him to Twitchell. He has been in the shading industry for 37 years, many of those years were spent owning his own fabrication company, Vimco, that he later sold to Lutron in 2000. ​

Gene didn’t stop there, he still had work to do. 

After selling his company, he went on to work for a number of companies in the interior shading industry, all the while achieving impressive feats like owning three of his own patents.

His impressive work history speaks for itself. Gene not only owned Vimco for 19 years, but he also established Alkenz Fabrics in 2011, served as the VP of Sales and Marketing for QMotion, and was the VP of Business Development for Legrand Shading until 2018. Now, as the new VP of Sales for Solar Protection, Gene says he is most excited for “the numerous opportunities that exist to drive our products into different channels."